7 Change Stages DICT#
Key terms related to the 7 Change Stages (e7Ch). Innovation adoption follows seven stages, from first release to the decisive question: grind on toward commoditized decline, or reset through a Jubilee cycle? Named after the seven churches of Revelation, reinterpreted as functional milestones in a self-stabilizing innovation process.
- e7Ch#
The 7 Change Stages model. Formalizes how innovation adoption moves through seven stages, from first release (EPH) to the decisive choice between commoditized decline and Jubilee renewal (LAO). Each stage faces the same BABL temptation pattern as the corresponding e7He (hero journey) and e7Tr (track role). Named after the seven churches of Revelation.
- EPH#
EPHesus — NextRelease, Innovate Aphesis4Jubilee.
Stage 1 of the e7Ch (7ChangeStages). Binary: 001. Active idol: BAAL (oversimplifying).
A new release enters the world — innovation at its freshest. “Aphesis” means release or forgiveness; the innovation carries the seed of Jubilee renewal, a fresh start. The temptation is to rush the release, skip the testing, declare it “done” before it has been tried.
- LAO#
LAOdicea — CrowdJustice, JustifyGeneric GrindOrJubilee.
Stage 7 of the e7Ch (7ChangeStages). Binary: 111. Active idols: BAAL + ASHERAH + MOLOCH — all three simultaneously.
The final choice. The innovation faces full BABL. Two paths: Grind (accept commoditization, margins shrink to zero, cycle ends in irrelevance) or Jubilee (reset, use accumulated insight to seed a new cycle of genuine innovation). Only the courage to choose Jubilee — to let the old form die so the new can be born — breaks the cycle of decline.
- PER#
PERgamon — LikeMarriage, ScaleUp Rise Commercialize.
Stage 3 of the e7Ch (7ChangeStages). Binary: 011. Active idols: BAAL + ASHERAH.
Commitment. Scaling up is like a marriage: it requires dedication beyond initial excitement. The innovation must be commercialized — made available to more people, produced reliably. The temptation is “just ship it” (oversimplifying) while building ever-more-complex infrastructure (overcomplicating).
- PHI#
PHIladelphia — LoveTheLike, SeekNiche TruthResearch.
Stage 6 of the e7Ch (7ChangeStages). Binary: 110. Active idols: ASHERAH + MOLOCH.
The innovation finds its true niche through genuine research. Philadelphia means “brotherly love”: the community that loves the product for what it truly is gathers around it. The temptation is to overreach the niche into a cult while overcomplicating the research into impenetrable jargon.
- SAR#
SARdes — Monetizing, MassMarketGraciously.
Stage 5 of the e7Ch (7ChangeStages). Binary: 101. Active idols: BAAL + MOLOCH.
The innovation reaches the mass market. Monetization at scale. The temptation is to “maximize revenue” (overreaching) by “dumbing it down” (oversimplifying). The mass market gets a pale shadow of the original; the innovators get rich by betraying their own creation.
- SMY#
SMYrna — TrialByFire, TestEndure.
Stage 2 of the e7Ch (7ChangeStages). Binary: 010. Active idol: ASHERAH (overcomplicating).
The innovation faces its first real test. Users try it, competitors attack it, edge cases appear. Only what endures the trial survives. The temptation is to overcomplicate: “we need more testing, more features, more process” — endless complication that prevents the innovation from ever being ready.
- THY#
THYatira — SmellsLikeTest, Refine OpenCore Rules.
Stage 4 of the e7Ch (7ChangeStages). Binary: 100. Active idol: MOLOCH (overreaching).
Deep quality testing. The innovation has scaled; now the core rules must be refined. What works? What seemed to work but does not? The temptation is to overreach: cut corners on testing to rush to monetization, or set standards so strict that no one can comply.